Our world is more virtual everyday. With the ability to stay connected via mobile devices, our online interactions make up a significant portion of our day. And still, with all the advances of technology and “things to do online”, the number one activity is still an old-fashioned Internet search.

Not that the search engines themselves are old-fashioned. The algorithms powering the most popular engines (Google, Bing, Yahoo!, et al) are unimaginably complex, and becoming more intricate with every update and revision. Bits of code called web crawlers scour the vast reaches of the Internet, scanning pages and indexing them accordingly. The information they gather, collate, and rank is accessed whenever a searcher types in the relevant keywords into the search field. The more relevant a crawler judges a website to be, the higher that page will rank in the search results.

So what does that mean for your business’ website? It means that unless your site is optimized for search engines, you’ Read More