Though there are virtually countless reasons why you might get online, a staggering 93% of all online experiences begin with a trip to a search engine. Many of the people who visit search engines will be shopping or conducting product research before making a purchase, and the vast majority will find what they want on the first page and not even bother scrolling to the second. In order to take advantage of that trend and attract new customers, businesses should utilize SEO optimization services. Comprehensive SEO programs will give them the content they need to improve rankings, boost visibility, and build a larger customer base.

When it comes to SEO, content is king. One of the many benefits of partnering with professionals who provide SEO services is that they will be able to produce the content needed to earn higher rankings. Roughly half of marketers say that content is “very effective” for SEO, so having professional writers who know how to produce it efficiently is a good idea. Read More