Our world is more virtual everyday. With the ability to stay connected via mobile devices, our online interactions make up a significant portion of our day. And still, with all the advances of technology and “things to do online”, the number one activity is still an old-fashioned Internet search.

Not that the search engines themselves are old-fashioned. The algorithms powering the most popular engines (Google, Bing, Yahoo!, et al) are unimaginably complex, and becoming more intricate with every update and revision. Bits of code called web crawlers scour the vast reaches of the Internet, scanning pages and indexing them accordingly. The information they gather, collate, and rank is accessed whenever a searcher types in the relevant keywords into the search field. The more relevant a crawler judges a website to be, the higher that page will rank in the search results.

So what does that mean for your business’ website? It means that unless your site is optimized for search engines, you’ Read More

Is your website generating only the tiniest trickle of traffic? If you are trying to become a professional blogger or you are trying to improve your business’s online outreach, then making use of the latest in SEO techniques can be the key to your success. Since many bloggers and small businesses do not have the personnel, time, and monetary resources to commit to in-house online advertising, they should turn to SEO services offering those techniques. Here is how they can help.

1. Search is Everything

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Did you know, according to Venture Beat, Google generates 100 billion searches a month? Further, as Search Engine Journal points out, 93% of all online experiences begin with a search engine. SEO optimization services, through research and professional implementation of marketing techniques, can help you to take advantage of those 1.2 trillion yearly searches to get your company noticed.

2. Social Media is Growing

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Search Engine Optimization services, or SEO services, are your quickest ticket to exposure on the internet. For those of you just entering the party, shame on you, and you have a lot to catch up on. For starters, being in the top of the search engine ranks has become one of the leading methods for being seen on the internet. If you rank too low, and people are not looking for your site specifically, you will never be found. And if you are never found, your online business will never grow.

Almost 80 percent of all internet users begin each of their online adventures with a simple search. That search, in turn, yields those search results that you want to be a part of. If you are not a part, again, you are not found. With more generations being born with a smart phone in hand, and the internet so easily accessible at our finger tips at all hours of the day, you need not think too hard to discern that the internet is the newest marketplace. In fact, online marketing could surpass br Read More