Sergey Brin and Larry Page utilized LEGO bricks to create storage compartments for the 10 4 GB hard drives that were necessary to test the PageRank algorithm when the search engine was just a grad school project So much has changed for Google and other search engines since ten. Right now, Google search engine rankings are of the utmost importance as SEO tools gauging the effectiveness of internet marketing. Of the billion searches performed online every month, about 75 percent are done by online users who never continue past the first page of Google results. Thus, if your web page does not come up organically on page 1, you are not going to get much traffic to your site.

Also, 70 to 80 percent of online users completely ignore sponsored ads online in favor of clicking on the organic results they searched for. T Read More