Though there are virtually countless reasons why you might get online, a staggering 93% of all online experiences begin with a trip to a search engine. Many of the people who visit search engines will be shopping or conducting product research before making a purchase, and the vast majority will find what they want on the first page and not even bother scrolling to the second. In order to take advantage of that trend and attract new customers, businesses should utilize SEO optimization services. Comprehensive SEO programs will give them the content they need to improve rankings, boost visibility, and build a larger customer base.

When it comes to SEO, content is king. One of the many benefits of partnering with professionals who provide SEO services is that they will be able to produce the content needed to earn higher rankings. Roughly half of marketers say that content is “very effective” for SEO, so having professional writers who know how to produce it efficiently is a good idea. Doing so can go a long way towards making sure a blog or other page is optimized properly.

Though the perception might be that once high rankings are earned, they won’t go anywhere, the reality is that it takes a lot of consistent work to not only gain, but keep rankings. The “cookie” that Google uses when someone views or clicks on a link will expire in 30 days, and search engine sites are constantly updating their algorithms. Plus, tools like the “nofollow” value, that was introduced to stop spam comments in blogs in 2005 are constantly being created. This means that what used to work might not continue, and companies should work with SEO optimization services who understand how the changes work and what content should be produced to effectively build a SEO campaign around them.

Using SEO services is a good idea for any business who wants to build a stronger web presence, but it is hardly the only strategy they should use. In addition, they should focus some efforts on social media, PPC, and even build a new website. Plus, getting listed in directories, which display information based on categories and not keywords, can also be beneficial. Finding the right combination of techniques, and properly executing them, is vital for any business looking to gain stronger footing in the digital marketplace and earn more customers.