The search engine rankings of your website matter more than you think they do. Think about it. Your website is the first impression to most new customers nowadays. There are over 100 billion global searches conducted each month as people search the biggest marketplace in the world the product or service that they need, and chances are they either click the first result, or they find what they look for on the first page.
People are taking notice, too. Business worry about their online presence as much, if not more, than their physical presence. In fact, 57 percent of B2B (Business to Business) marketers say that SEO has the largets influence on their lead generation, which means that more than half of marketers think that Internet marketing (like search engine rankings) are the most important method of marketing.
Did you know that the founders of Google, Sergey Brin and Larry Page, used LEGO bricks as a means of creating a storage compartment for the 10 4 GB hard drives that were utilized to test the PageRank algorithm when the now ubiquitous search engine was still just a graduate school research project? A lot has changed for Google and other search engines since those days. Currently, Google search engine rankings and SEO reporting are of the utmost importance as a means of guaging the effectiveness of internet marketing. However, of the 100 billion searches that are done online each month, about 75 percent of online users never continue past the first page of Google results. This means that if your web page does not come up right away, you are not going to get much traffic to your site, which is why SEO reporting is such a fu Read More