What You Do Not Know About Your Search Engine Rankings Could Lose You Business
The search engine rankings of your website matter more than you think they do. Think about it. Your website is the first impression to most new customers nowadays. There are over 100 billion global searches conducted each month as people search the biggest marketplace in the world the product or service that they need, and chances are they either click the first result, or they find what they look for on the first page.
People are taking notice, too. Business worry about their online presence as much, if not more, than their physical presence. In fact, 57 percent of B2B (Business to Business) marketers say that SEO has the largets influence on their lead generation, which means that more than half of marketers think that Internet marketing (like search engine rankings) are the most important method of marketing.
Do not feel discourage if your search engine rankings are low! Even Google had humble beginnings once. When they were just a research project, the founders used LEGO bricks to create a storage compartment for the 10 four gigabyte hard drives that they were using to test the PageRank algorithm. Now, they own about 70 percent of the search engine market!
Of course, you could always pay Google for adspace, and sponsor your results. You should know though that organic click throughs, which are the results that Google generates without any sponsorship, generate 25 percent higher conversion rates than equivalent Pay Per Click (PPC) click throughs.
And the Internet is not going away. It is only becoming more and more accessible, in fact. People can now access it anywhere they are from their smartphones and mobile devices. In fact, nearly half (48 percent( of mobile device users say that they look up product reviews, or seek out promotions, using their mobile devices.
Now then, you face the task of organically boosting your search engine rankings. How do this? Easy! You do this through SEO marketing.
Seo stands for search engine optimization, and the basic idea is that its web design and methodolgy make your website all the more attractive to search engines so that your search engine rankings go up!
There are plenty of online marketing companies that offer SEO marketing services. So if you are worried that your search engine rankings are insufficient, and play little to no part in getting new business, then you need to get in touch with them today.
Why give your competitors the edge by letting them hog all of cyberspace? Fight back! Take charge of your search engine rankings, and box them out!
If you have any questions or concerns, feel free to ask in the comments!