The search engine rankings of your website matter more than you think they do. Think about it. Your website is the first impression to most new customers nowadays. There are over 100 billion global searches conducted each month as people search the biggest marketplace in the world the product or service that they need, and chances are they either click the first result, or they find what they look for on the first page.
People are taking notice, too. Business worry about their online presence as much, if not more, than their physical presence. In fact, 57 percent of B2B (Business to Business) marketers say that SEO has the largets influence on their lead generation, which means that more than half of marketers think that Internet marketing (like search engine rankings) are the most important method of marketing.